Sarah Mercer

Sarah covers the intersection of AI and service-based industries — specifically voice AI, automation strategy, real-time coaching systems, and the models emerging around human-AI collaboration. She has a technical background and a business mind, which means she can explain how a large language model actually works and why it matters for your bottom line in the same paragraph. Her writing cuts through the hype cycle and focuses on what the technology can actually do today, not what a pitch deck promises it'll do next year.

On the personal side, Sarah is a self-described "chaos gardener" whose apartment in Austin is overtaken by plants in various states of survival. She reads too much science fiction, has a competitive streak at board game nights that her friends find alarming, and makes her own hot sauce every fall — a tradition that started as a joke and now has a waiting list among her coworkers. She and her husband have two kids who are currently in the "why?" phase, which she says is great training for writing about emerging technology.